Lea Pool’s devastating documentary about the industry and “culture” around breast cancer, addresses the rise of corporate involvement in fund-raising for charities (as one activist describes it “cause marketing”) and the impact it has had on research into the disease. Powerful and incendiary, the film is an important and timely piece from one of our finest filmmakers. 現代醫學的規馴。我就抽煙喝酒不運動。$角度很好，拍的却凌乱而且不够有力。$cause marking at its best. though i am very cynical towards this. it makes thinking about what's real cause marketing: WWF? world hour? breast cancer? anti-tobacco? or even more ridiculous, world peac...$2021.03.07一通噼里啪啦的发泄，从让人恶心、充满凝视的“女生节”聊到了消费主义“女神节”，又聊到了二元推论的乳腺癌消费捐赠活动，J说，你应该看看这部纪录片。我说，好。2021.10.24 下载了半年多的电影终于下完，没有字幕啃完。2011年的电影，主要从文化的角度批判了商业公司们的慈善营销（回避了癌症归因），探讨了乳腺癌病人的主体性，以及外界对病人的潜在指控。$“Breast cancer is a serious social justice and public health issue.”
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